R1 Companies / 181 Print Shop

CORPORATE BRANDING AND MARKETING MATERIALS

Project Brief

Create a collection of marketing templates for the agents of R1's network of over 1000 agents located across 14 states to use for their real estate endeavors. The collections should convey the spirit of R1 while adhering to local and state real estate commission guidelines.  

The Project

Technologies: Adobe Illustrator and Indesign

I approached this project with the intention of keeping the designs simple, sophisticated, and contemporary. Within the project, I created 4 separate "collections" so an agent could easily select a business card design, for example, and find a yard sign that matched. This was done so real estate agents could have a cohesive and consistent brand without having to have custom design work done. The yard signs are designed in several different sizes to accommodate different frame sizes offered through the print shop. 

The business cards and yard signs were printed in-house. I had the opportunity to work directly with the print team in printing these designs on an in-house large-format printer. The yard signs were printed on vinyl and adhered to coroplast or aluminum depending on the customer's request. The business cards were hand-cut and printed in-house as well.