RARA Ramen

Project Brief

This project will serve multiple purposes. It will allow you to demonstrate your design skills by creating one cohesive brand package. You should feel free to be creative and imagine that will be opening your own restaurant. What kind of restaurant would it be? You will design a brand from scratch. You will then create a business card, promotional flyer, and menu for your new restaurant.

The Project

Technologies: Adobe Illustrator and InDesign

Through a flat and somewhat minimalistic design scheme, a cohesive brand identity was developed. The promotional flyer adheres to the brand's visual identity while being adapted to the context of the promotional event. The business card uses the same style. The menu itself features original recipe ideas and layout. The logo was created immediately after a graphic standard was established in order to set the stage for the other items.